By Travis Rolecks
The hype around text message marketing is no craze and we have yet to glimpse its full potential. Over 250 million people own a cellphone in the United States alone, must I say more? This opens a whole new world of possibilities of connecting to your customers as quickly as you can press send.
A major distinction in the text marketing model is the fact that the potential customer must subscribe to receive your texts. By agreeing or opting in the customer gives you their permission to text them with offers or business info. This prevents blatant spamming and also gives you a warm and interested potential customer.
Once the prospect signs up with you to receive text promotions the potential is endless. Text messages get open and read over ninety five percent of the time. Compare that with e-mail where the message usually ends up deleted or never read and it is not even close.
Consider how powerful it would be to instantly let customers know that new merchandise arrived and its going quick. Or you can use it to send out a time sensitive promotional coupon to jump start a sale. It also is a great way to keep customers updated on store hours and/or important information.
As exciting as it is to instantly contact your marketing list they can instantaneously message back as well. You can setup text-to-win contests or a voting program to help sponsorship promotion. This intercommunication is pure gold.
Mobile marketing makes it possible for you to send group texts to your list. This removes the hassle of messaging the same text to thousands of customers from your cell phone. To take it a step further you can even section your list and send specific promotions or info to specific groups of people.
Reporting and data tracking is an additional advantage to running mobile marketing campaigns from the internet. This allows you to run your promotions and track the response. This data can be used to adapt your strategies based on your clients needs.
It is easy to see why text marketing is a must have in your marketing arsenal. Mobile phones continue to feed our desire for information and staying connected. This makes for a wonderful chance to fill customer needs through text messaging.
For more information on creating a text message marketing campaign visit http://optit.com.
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