Social Media Marketing

By Travis Rolecks

 The hype around text message marketing is no craze and we have yet to glimpse its full potential. Over 250 million people own a cellphone in the United States alone, must I say more? This opens a whole new world of possibilities of connecting to your customers as quickly as you can press send.

A major distinction in the text marketing model is the fact that the potential customer must subscribe to receive your texts. By agreeing or opting in the customer gives you their permission to text them with offers or business info. This prevents blatant spamming and also gives you a warm and interested potential customer.

Once the prospect signs up with you to receive text promotions the potential is endless. Text messages get open and read over ninety five percent of the time. Compare that with e-mail where the message usually ends up deleted or never read and it is not even close.

Consider how powerful it would be to instantly let customers know that new merchandise arrived and its going quick. Or you can use it to send out a time sensitive promotional coupon to jump start a sale. It also is a great way to keep customers updated on store hours and/or important information.

As exciting as it is to instantly contact your marketing list they can instantaneously message back as well. You can setup text-to-win contests or a voting program to help sponsorship promotion. This intercommunication is pure gold.

Mobile marketing makes it possible for you to send group texts to your list. This removes the hassle of messaging the same text to thousands of customers from your cell phone. To take it a step further you can even section your list and send specific promotions or info to specific groups of people.

Reporting and data tracking is an additional advantage to running mobile marketing campaigns from the internet. This allows you to run your promotions and track the response. This data can be used to adapt your strategies based on your clients needs.

It is easy to see why text marketing is a must have in your marketing arsenal. Mobile phones continue to feed our desire for information and staying connected. This makes for a wonderful chance to fill customer needs through text messaging.

For more information on creating a text message marketing campaign visit http://optit.com.

Social Media Marketing

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By Moneywise

 The challenge facing small business marketing people is lack of enough funds to promote their business. You may do your research right and find the best market niche to venture into and still fail. Even with quality content on your site or blog you need to find best avenues of generating website traffic. There are numerous small business marketing strategies that are free and this article will seek to reveal them to you.

Blogging: Before you can go into allocating funds for your online advertisement, it would be advisable to get the views of your target audience. This is where blogging comes in handy; the advantage of having a blog is that you get to interact with your target audience. Identify issues encountered by people in your niche and then post discussions that address them.

Social Bookmarking: Every time you create a new page on your site or blog you can share the same on social bookmarking sites. This has proved to be very beneficial for small business marketing since it is free and targeted. Some of the best social bookmaking sites include Digg, Delicious, Stumble Upon and Reddit. It would be advisable to target bookmarking sites that have a high ranking search engines.

Social Media Marketing: Currently, this is the best tool for small business marketing in terms of creating online visibility. People are joining social sites like Twitter and Facebook at a very high rate. The idea is to connect with people in your niche and promote your products or business links.

Article Marketing: The internet is about content and article marketing can be a good tool to generate information. Small business marketing people who are doing article marketing can attest to how the strategy has helped their sites rank high. Article submission also helps in generating targeted online sales leads to your business links and increase link popularity.

All this strategies work perfectly and the beauty of it all is that they are free. This goes to show even with no money you can still succeed in online promotion. Follow the links below to learn more free small business marketing strategies.

Stephen writes rich and authoritative content on Small Business Marketing tips. His website is on Money Making Ideas and proven Internet Marketing Strategies. Visit his informative and insightful website at Make Money Online Secrets and learn more…

Social Media Marketing

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By mary brownwater

 Las campaas online tienen un gran potencial debido a sus caractersticas de:

Interactividad: Comunicacin bidireccional a tiempo real.

Actitud activa del receptor. El usuario decide.

Universalidad sin barreras de tiempo y espacio.

Actualizacin de la informacin sencilla y a distancia.

Control de la inversin publicitaria.

Posibilidad de transacciones comerciales.

En este post vamos a hablar de cmo funciona el sector de la publicidad online y que factores interviene. Para ello vamos a definir diversos conceptos.

En primer lugar diferenciaremos entre audiencia de un medio y difusin.

Audiencia: Nmero de personas expuestas al mismo.

Difusin: Total de ejemplares vendidos o suministrados de forma gratuita.

La estrategia publicitaria es imprescindible en la publicidad porque no se puede cuantificar exactamente qu efecto tendr sobre la demanda. Para poder elaborar una estrategia eficaz definiremos los siguientes puntos:

Objetivo: Qu se quiere comunicar, que variar segn el tipo de publicidad (institucional o de producto) y de la fase de ciclo del producto (introduccin, crecimiento, madurez, declive).

Pblico Objetivo: A quin va dirigida la comunicacin, es decir, los segmentos de mercado al que queremos llegar.

Diseo del mensaje: Qu se dice y cmo se dice.

Planificacin de medios: Seleccionar los medios y soportes a utilizar en la campaa.

Tiempo de duracin de la campaa: Secuencia temporal de la aparicin de los anuncios.

Presupuesto: Calcular el ROI por soporte para poder optimizar el presupuesto de las campaas posteriores.

Uno de los aspectos bsicos de la estrategia publicitaria es la planificacin de medios. Existen varios modelos segn los objetivos deseados:

Mtodo de optimizacin: Son los que maximizan el nmero de impactos para un presupuesto determinado. Se necesita tcnicas de programacin matemtica.

Modelos de evaluacin: Son ms flexibles. El objetivo es una solucin satisfactoria y para ello utilizan diferentes tcnicas o modelos. Por ejemplo el anlisis marginal que selecciona los medios por fases y en cada una eligen el que suponga menor coste por nuevos impactos, teniendo en cuenta los ya recibidos.

Sistemas de precios de la publicidad online:

Coste por Mil (CPM): Modelo tradicional donde el anunciante paga por 1000 impresiones,No aplicable para el seo

Coste por Click (CPC): El anunciante paga un precio pactado por cada click que un anuncio recibe.

Coste por Accin (CPA): El anunciante paga un precio pactado por cada usuario que realiza una accin.

Patrocinio: En anunciante paga un precio pactado por asociacin de marca. (tambien apto para el smm)

Barter: Intercambio de contenido o servicio.

Cuatro actores intervienen en el sector:

Anunciante

Diseador: Suelen ser un freelance cercano a la marca, el propio departamento de marketing de la marca o la agencia de publicidad. Existen tres tipos e agencias.

Tecnolgicas, Creativas, Weberos.

Planificacin y compra: a travs de intermediarios (agencias de comunicacin) o directamente con el departamento comercial del soporte. Hay dos tipos de centrales de medios: con unidades de negocios especializadas en soportes online. O sin unidades de negocios, esperan a una peticin por parte del cliente.

Soporte: puede tener su propia tecnologa de control (adserver) o bien la subcontrata a terceros.

Tambin se debe elaborar un plan de captacin para promocionar una pgina. Podemos enviar correos anunciando su puesta en marcha, registrarla y posicionarla en buscadores, incluir la direccin web en toda la comunicacin corporativa, incluir la url en TV y radio.

Por ltimo una vez tenemos la campaa, disearemos el plan de medios, documento maestro que recoge todas las variables susceptibles de ser medidas y controladas para la optimizacin del presupuesto.

Puedes saber ms en estos enlaces: marketing online y posicionamiento web

Social Media Marketing

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